Best Translation Practices That Can Boost Your Business Growth
Introduction
The world is shrinking. With every click, swipe, and scroll, potential customers from every corner of the globe are at your fingertips. But the catch is that they don’t speak your language. Or maybe they do, but they prefer their own. After all 70% of the world’s buying power is located outside the United States, and your business should be capitalizing on that potential for significant growth. This is where the need for translation and localization arises.
We understand that going global is a dream for every business but without understanding cross-border cultural sentiments your product won’t sell so easily. 75% of consumers are more likely to buy from a website in their own language. That’s a lot of potential customers left untapped if you’re sticking to just one language. And let’s not forget about those significant cultural nuances. A poorly translated slogan or a misplaced joke can be a PR disaster.
In this blog, we will share some of the best translation practices that can boost your business growth.
- Know Your Audience Inside Out
Before you even think about translating a single word, understand your target audience like the back of your hand. It’s not just about language; it’s about culture, values, and preferences.
Deep dive into their demographics and create user personas. What is your target audience’s age, gender, location, income – these details matter. Next focus on going deeper into understanding their needs. For example, ‘’What problems do they face?’’ ‘’How can your product or service solve them?’’ You and your team must know the answers to these basic questions.
Next comes the ability to adapt according to your new target audience’s cultural values. After going global, many businesses have left the market because they failed miserably to replicate the strategies that had worked for them in their home country. Even a phrase that works wonders in one culture might fall flat in another. That’s where you need your dream team of professional translators or language service providers (LSP).
- Finding the Right Translation Agency
So, you’re ready to take your business global. That’s fantastic! But let’s talk about the unsung heroes of your expansion: expert translation. Finding the right one is like discovering a hidden gem.
It’s not just about finding someone who can swap English for Spanish. You need a team of linguistic experts and subject matter experts who can transform your words into money in a foreign land. Look for a provider who understands your brand inside and out. They should be more than just translators, they should be brand ambassadors.
Consider hiring native speakers who have a strong command over their language. They should be able to capture the essence of your message, even when translating into languages with completely different structures. Different industries have their own unique jargon and nuances. Your translation firm should comprise of people who have experience in your field. Whether you’re in tech, finance, or fashion, their translators should speak your industry’s language fluently.
- Tracking Metrics Affecting the ROI
Investing in translation might seem like a big leap, but it’s a strategic move. So, how do you measure the ROI? This is what we suggest our clients to monitor:
Website Traffic: More visitors mean more potential customers. Track the impact of localized content on your website traffic.
Conversion Rates: Are those visitors buying? Localized content can significantly boost conversions.
Brand Reputation: Positive feedback and customer loyalty are priceless.
Market Reach: Are you reaching a wider audience? This is the ultimate goal.
Remember, translation is an ongoing journey. It’s about continuous improvement. By tracking key metrics and analyzing the performance of your localized content, you can fine-tune your strategy for maximum impact.
Why Choose Us For Translation Services?
Investing in professional translation and localization services is an investment in your business’s global success. Being a professional translation agency in Dubai, we offer a full suite of language solutions, including legal translation, marketing translation, website localization, and more.
Our team of native-speaking linguists, subject matter experts, and quality assurance specialists are dedicated to delivering top-notch translations that connect with your audience and drive your business forward.
Are you ready to go global? Contact to Quality Translation Services DMCC and let us help you tackle the complexities of global communication.